@thesis{thesis, author={Lesmana Ady }, title ={ANALISIS PENILAIAN KONSUMEN TERHADAP EKUITAS TIGA MEREK TELEVISI 14 INCID AV STEREO MULTI SYSTEM MEREK SONY, SHARP DAN LG DI FAKULTAS EKONOMI UNIVERSITAS ATMAJAYA YOGYAKARTA}, year={2003}, url={http://e-journal.uajy.ac.id/10375/}, abstract={.} }