@thesis{thesis,
		author={Imam  Khairul and Setiani  Fatehah Dyah},
		title ={ANALISIS KEPUTUSAN PEMBELIAN YANG DIPENGARUHI
OLEH KONFORMITAS TEMAN SEBAYA DAN
PENGGUNAAN MEDIA SOSIAL
(Studi Pada Pengguna Shopee Di Kota Surakarta)},
		year={2022},
		url={http://eprints.iain-surakarta.ac.id/3173/},
		abstract={ABSTRACT
This study aims to determine and analyze the influence of social media use
on online purchasing decisions, as well as to know and analyze the influence of peer
conformity on online purchasing decisions. The study is a quantitative study using
questionnaires as a data collection tool, which was analyzed using multiple linier
regression analysis and processed with SPSS 26 software to determine the influence
of peer conformity and the use of social media on online purchasing decisions.The
results showed that the use of social media and the conformity of peer tean both
partially and simultaneously had a positive and significant effect on online
purchasing decisions.
Keywords: Social Media, Conformity, Purchasing Decision.}
		}