@thesis{thesis, author={SARI PUSPA NOVITA and VONITASARI RINDI}, title ={PENGARUH VIRAL MARKETING, PRICE PERCEPTION, DAN STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN ICE CREAM MIXUE}, year={2023}, url={http://eprints.iain-surakarta.ac.id/7824/}, abstract={} }