@thesis{thesis, author={FITRIANI HANISA and Muanas Arif}, title ={PENGARUH PROMOSI PENJUALAN, ELECTRONIC POSITIVE WORD OF MOUTH, DAN HEDONIC SHOPPING MOTIVATION TERHADAP PERILAKU PEMBELIAN IMPULSIF PADA KONSUMEN SHOPEE (Studi Kasus Pada Mahasiswa UIN Raden Mas Said Surakarta)}, year={2024}, url={http://eprints.iain-surakarta.ac.id/9688/}, abstract={} }