@thesis{thesis,
		author={Firdaus  Aditya Ilham},
		title ={Analisis Hubungan Antara Layanan Operasional, Kualitas Layanan, Dan Kepuasan Konsumen Terhadap Loyalitas Pelanggan (Studi Pada Konsumen Alfamidi)},
		year={2023},
		url={http://eprints.perbanas.ac.id/11287/},
		abstract={This study aims to examine the influence of Services Opration, Service Quality, and
Customer Satisfaction on Customer Loyalty. The sample consists of 100
respondents with characteristics based on city, age, last education, shopping
frequency, income per month, expenses per month. Sampling in this study using
non-probability sampling method and purposive sampling. Analysis using
Structural Equating Modeling (SEM) on Partial Least Square (PLS) and collecting
data using surveys. The results of this study indicate that operational services have
a positive and significant effect on customer satisfaction, service quality has a
positive and significant effect on customer satisfaction, and customer satisfaction
has a positive and significant effect on consumer satisfaction.
Keywords: Service Oprations, Service Quality, Consumer Satisfaction, Customer
Loyalty}
		}