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@thesis{thesis,
author={Rezwa Salsabilla Irma},
title ={Pengaruh Literasi Keuangan Syariah terhadap Keputusan Pembelian Produk Keuangan Syariah dengan Niat Beli sebagai Variabel Mediasi},
year={2024},
url={http://eprints.perbanas.ac.id/12299/},
abstract={The aim of this research is to identify the influence of sharia financial
literacy on purchasing decisions for sharia financial products with purchase
intention as a mediating variable among the population of East Java. The survey
method was used to collect data in this research by distributing questionnaires via
Google Form media and 345 recorded respondents were obtained. The population
in this study is the East Java Muslim community who have moderate income or
have used sharia financial products and services. This research uses quantitative
analysis with Structural Equation Modeling (SEM) analysis techniques using
Partial Least Square (SmartPLS) 4.0 software. The test results show that financial
literacy has a significant positive effect on the decision to purchase sharia
financial products, and purchase intention mediates the influence of the decision
to purchase sharia financial products on the decision to purchase sharia financial
products. This concludes that with or without purchase intention, sharia financial
literacy can influence purchasing decisions for sharia financial products.
Keywords: Sharia Financial Literacy, Sharia Inclusion, Purchase Intention}
}