@thesis{thesis,
		author={Sardi  Yenny},
		title ={Streerwear fashion's transformation from 2017 to 2022 represented by Kanye West's fashion style},
		year={2024},
		url={http://eprints.uad.ac.id/64311/},
		abstract={Over the past decade, streetwear has shifted from a subculture to a major 
fashion trend, with Kanye West playing a significant role. This research focuses 
on analyzing the evolution of streetwear fashion, particularly emphasizing Kanye 
West's impact. It aims to study the changes in streetwear fashion, reflecting Kanye 
West's evolving style during this period. Additionally, the research aims to 
examine Kanye West's contributions as an American artist in shaping and 
promoting streetwear trends from 2017 to 2022. Furthermore, it seeks to explore 
the symbolization concepts emerging within streetwear fashion during this 
timeframe.
This research adopts both cultural and semiotic approaches to understand 
streetwear fashion's transformation. The methodology includes literature review, 
content analysis, and visual analysis. Literature review establishes streetwear's 
conceptual framework and Kanye West's role. Content analysis explores public 
perceptions of Kanye West, while visual analysis tracks his design evolution. This 
multi-method approach offers comprehensive insights into streetwear's cultural 
significance and Kanye West's influence.
The result of this research shows from 2017 to 2022, streetwear, 
epitomized by Kanye West, underwent a notable shift towards high-end fashion, 
blending brand prestige with urban culture influences. West's collaborations with 
Adidas and Balenciaga, along with his Yeezy brand, played a pivotal role. His 
style not only advanced fashion but also served as a platform for cultural 
expression, reflecting values of freedom, innovation, and courage. Symbolizations 
in streetwear emphasized inclusivity, creativity, and authenticity, pushing 
boundaries and blurring conventions. Overall, streetwear mirrored social 
dynamics, fostering innovation and embracing diverse identities.}
		}