@thesis{thesis,
		author={Margaretha  Siska},
		title ={Analisis Pengaruh Brand Community Smartphone Blackberry Terhadap Loyalitas Merek Di Palembang},
		year={2012},
		url={http://eprints.ukmc.ac.id/2779/},
		abstract={The  rapid  growth of  technology in  the  globalization	era  is  changing  the

technology and communication life style in indonesian society especially in the
urban  area.	In	1973	until  now,	cell  phone is  popular	as	a	simple and
quite sophisticated	communication	tool . Entering the	2000	era,	cell
phone is developed	into	a  more  sophisticated	form  by  Smartphone.  One  of
the highly excited Smartphone in Indonesia in	2004 is		the Blackberry.
Indonesia is	the world's	largest BlackBerry community and be	recognized	by
RIM(Research in	Motion). Blackberry brand	communities continue	to
grow and create a loyal customer in its use. There are some supporting factors of
the Blackberry	brand	community	such	as,	Brand
image, hedonic aspects, product history, public		consumption, and high
competition that	affects brand loyalty. There  are 100 respondents in  the	sample
and population that conducted in the blackberry community in Palembang. The
research	indicate that	brand	image variables, hedonic aspects,
product history, public consumption and high		competition affect
blackberry smartphone brand loyalty simultaneously in Palembang.}
		}