@thesis{thesis,
		author={Putri  Melinda},
		title ={Pengaruh Kualitas Produk, Store Atmosphere, Dan Lokasi Terhadap
Keputusan Pembelian Untuk Produk Fashion Pada Distro Di Kota Palembang},
		year={2016},
		url={http://eprints.ukmc.ac.id/3380/},
		abstract={This study was conducted to determine the effect of product quality,
store atmosphere, and the location of the purchasing decision for fashion
products in the city of Palembang. This type of research is done by using a
field study / survey. The population in this study are all consumers who
never make purchases in the distribution of fashion products. Used as a
sample of 100 respondents and using purposive sampling technique.
Hypothesis testing using multiple regression method with SPSS ver. 17.0.
Data analysis techniques used are validity, reliability test, classic
assumption test, multiple regression analysis, t test and F test validity test
results showed all the data is valid, reliability testing showed all the data
is reliable. The results of multiple regression test showed the quality
products, store atmosphere and the location has a positive and significant
impact on purchasing decisions.}
		}