@thesis{thesis,
		author={Wijaya  Yulianto},
		title ={Analisis  Pengaruh Faktor-Faktor Dalam Psikologis Terhadap Keputusan  Pembelian Konsumen Pada Produk Extra Joss Di Palembang},
		year={2016},
		url={http://eprints.ukmc.ac.id/3389/},
		abstract={The purpose of this study is to analyze the influence of the psychological factors to
consumer purchasing decision on Extra Joss product in Palembang. The factors
are motivation, perception, learning, and the attitude. The population of this study
are consumers who consume Extra Joss in Palembang. Samples for this research
are 100 respondents using purposive sampling method. The research also use
questionnaire for data collection technique. Hypothesis test usingg multiple
regression analysis method with help of SPSS ver. 17. The result of analysis show
that the psychological factors such as motivation, perception, learning, and attitude
significantly influence the consumer purchasing decision on Extra Joss product in
Palembang.}
		}