@thesis{thesis,
		author={Silviana  Mega},
		title ={Analisis Pengaruh Drive For Environmental Responsibility Dan Supporting Environmental  Protection Terhadap Keputusan Pembelian Tupperware Di Palembang},
		year={2016},
		url={http://eprints.ukmc.ac.id/3425/},
		abstract={The main objective of this study are to determine the effect of drive for 
environmental responsibility and supporting environmental protection on
tupperware purchasing decision in Palembang. The respondents were 100
tupperware shoppers who were selected by purposive sampling.  The data were analyzed by multiple regression analysis method. The result of analysis indicates
that drive for environmental responsibility has positive and significant effect on
tupperware purchasing desicion in Palembang (0.000<0.05). Supporting environmental protection has positive and significant effect on Tupperware purchasing decision(0.000<0.05)}
		}