@thesis{thesis,
		author={Mulyadi  Alexander},
		title ={Analisis Pengaruh Ekuitas Merek Terhadap Proses Keputusan Pembelian Toyota Avanza Di Kota Palembang},
		year={2016},
		url={http://eprints.ukmc.ac.id/3434/},
		abstract={This study aims to determine whether the variable of brand awareness, brand
association, perceived quality and customer loyalty has an influence on the
purchase decision process Toyota Avanza car in the city of Palembang. The
population in this study are all consumers who purchase a Toyota Avanza car in
the city of Palembang. The sample in this study were 100 respondents. Data
analysis technique used is the test of validity, reliability test, classic assumption
test (test for normality, multicollinearity, and heteroscedasticity), multiple linear
regression, hypothesis test(t-test, and  F), and the coefficient of determination.
The results obtained found that brand awareness, brand association, perceived
quality and brand loyalty partially influence the purchasing decision of Toyota
Avanza car.}
		}