@thesis{thesis,
		author={Giovanni  Jovita},
		title ={Analisis Pengaruh Relationship Marketing Terhadap Loyalitas Pelanggan G2 Resto Palembang},
		year={2016},
		url={http://eprints.ukmc.ac.id/3453/},
		abstract={Business development in Indonesia is growing rapidly that can make competition
business tight increasingly. As one of effort that the restaurant need is has competitive
advantage in order to keep survive or even win the business?s competition. One way fo
creates a competitive advantage by build a relationship marketing tha can be affect in
the partial and simultaneous from credibility variable, commitment, communication and
handling of customer?s complaint to customer?s loyalty in G2 Palembang Restaurant
The purpose of this research to know the influence in the partial and simultaneou
variable form credibility, commitment, communication, and handling of customer?
complaint to loyality of customer. G2 Palembang Restaurant. This research conducted
by distribute questionnaires of 100 respondents of customer using purposive sampling
technique. To find out how big the change of independent variable to dependen
variable using a test instrument which consist of validity test, reliabilty test, and classic
assumption which consist of normality test, multicollinearity test, and heteroscedasticity
test. From the result of validity test and reliabilty test can be found that credibility
variable, commitment, communication, and handling of customer?s complaint ha
significant affect in the partial and simultaneous to customer?s loyalty.}
		}