@thesis{thesis,
		author={.  Noviola},
		title ={Pengaruh Green Product Terhadap Brand Image Pada Susu Cair Dalam Kemasan Siap Minum Frisian Flag},
		year={2020},
		url={http://eprints.ukmc.ac.id/4484/},
		abstract={This study aims to determine and prove whether the green product variable in Frisian Flag ready-to-drink liquid milk has a positive and significant effect on brand image. The population in this study were the consumers of Frisian Flag products. The sampling technique in this study using purposive sampling with a sample size of 100 respondents. In this study, the data collection technique used was a questionnaire instrument. The analysis technique used is validity test, reliability test,classic assumption test, namely normality test and heteroscedasticity test, simple linear regression analysis, t test, and the coefficient of determination (R2). The results obtained in this study indicate that the green product variable has a positive and significant effect on the brand image of liquid milk in Frisian Flag ready-to-drink packages.}
		}