@thesis{thesis,
		author={.  Fernandy},
		title ={Pengaruh Reputasi Penjual Dan Kepercayaan Terhadap Keputusan Pembelian Secara Online Pada Tokopedia Kategori Pakaian},
		year={2015},
		url={http://eprints.ukmc.ac.id/5671/},
		abstract={The study aims to examine the effect of seller?s reputation and trust towards purchase decisions online of Tokopedia on clothing category. The population of this study were all of members Tokopedia in Palembang. The samples of this study determined using by purposive sampling. The samples were obtained 100 respondens. The hypotesis by using multiple linear regression with the Statistic For Social Source (SPSS) version 17.0. The results of this study showed  that seller?s reputation affects purchase decisions, while trust has no affects purchase decisions online of Tokopedia on clothing category.}
		}