@thesis{thesis,
		author={Cahyadi  Felicia Clarissa},
		title ={ANALISIS PENGARUH CELEBRITY ENDORSER KIM SEON HO TERHADAP KEPUTUSAN PEMBELIAN DOMINO’S PIZZA},
		year={2022},
		url={http://eprints.ukmc.ac.id/7447/},
		abstract={This study aims to determine whether the celebrity endorser variable has an influence on the purchasing decision of Domino's Pizza. In this study using a survey method by distributing questionnaires. The population in this study are consumers who are fans of celebrity endorser Kim Seon Ho and have purchased Domino's Pizza products with a total sample of 100 respondents. The data analysis technique used in this research is multiple regression analysis. The results contained in this study are the trustworthiness variable has a significant influence on the purchasing decision of Domino's Pizza, while the expertise variable and the attractiveness variable do not have a significant influence on the Domino's Pizza purchasing decision.

Keywords : Celebrity Endorser, Purchase Decision}
		}