@thesis{thesis,
		author={Cahya  Vincent},
		title ={PENGARUH KEPERCAYAAN DAN KEPUASAN NASABAH TERHADAP 
CUSTOMER LOYALTY ( STUDI KASUS PADA PT BANK CENTRAL 
ASIA,TBK PALEMBANG )},
		year={2016},
		url={http://eprints.ukmc.ac.id/7907/},
		abstract={Abstract


The objective of this study was to determine the effect of trust and customer 
satisfaction to customer loyalty (Case Study at PT Bank Central Asia Tbk 
Palembang ) . In this study, the population is taken is all consumers who are or 
ever transaction in PT Bank Central Asia Tbk Palembang . Samples taken are 
consumers who are or ever transaction in PT Bank Central Asia Tbk Palembang 
as many as 100 people . The analysis technique used to process the data that is 
validity, reliability , classic assumption test and multiple regression analyzes were 
done using statistical software package and service solution ( SPSS ) version 16 , 
test hypotheses , and test the coefficient of determination . The conclusion is the 
trust and satisfaction of customers' have a positive and significant impact on 
customer loyalty.
Keyword: Customer?s Trust, Customer?s Satisfaction, Customer Loyalty}
		}