@thesis{thesis,
		author={Pradana  Dany Setya},
		title ={FAKTOR – FAKTOR YANG MEMPENGARUHI KEPUTUSAN PETANI 
DALAM PEMBELIAN BENIH PADI DI KECAMATAN KESAMBEN 
KABUPATEN BLITAR},
		year={2022},
		url={https://eprints.umm.ac.id/97221/},
		abstract={ABSTRACT
Dany Setya Pradana, 201710210311184. Factors Affecting Farmers' Decisions 
in Purchasing Rice Seeds in Kesamben District, Blitar Regency. Department 
of Agribusiness. Faculty of Livestock Agriculture. University of Muhammadiyah 
Malang. Under the guidance of Ir. Harpowo, MP and Ary Bakhtiar, SP., M. Si

Seed is one of the basic inputs in plant production activities. Seed is one of 
the main factors that determine the success of the harvest. The increase in 
production is also largely supported by the role of quality seeds. One of the factors 
for the low level of availability of quality seeds (certified) is that the level of 
awareness of farmers to use high quality seeds is still very low. According to FAO, 
the increase in the mix of other varieties and the decline in agricultural production 
per crop generation are the result of the use of poorly controlled seeds. One of the 
factors for the low level of availability of quality seeds (certified) is that the level 
of awareness of farmers to use high quality seeds is still very low. Quality seeds are 
a requirement to get maximum yields. This study was designed to determine the 
factors that influence farmers' decisions in purchasing rice seeds and the most 
dominant factors in influencing farmers' decisions to purchase rice seeds. Purposive 
sampling is a sampling technique in purchasing rice seeds for planting, farmers have 
information on the type of rice, so farmers after buying and based on their 
experience in planting rice types can evaluate the existing variables. Farmers' 
decisions in purchasing rice seeds were analyzed using multiple linear regression 
with the variables of price, promotion, product quality, farmer's education, land 
area, and environmental influences. The results of the multiple linear regression 
calculation above can be seen from the number of samples as many as 70 
respondents obtained an R value of 0.957, which means that 95.7% of independent 
variables affect farmers' decisions in purchasing rice seeds.}
		}