@thesis{thesis,
		author={Pranata  Satria Ade},
		title ={PERSONAL BRANDING ONLINE DR.TIRTA DI MEDIA SOSIAL 
(Analisis Isi Kualitatif pada Citra Diri dr.Tirta sebagai Public Figure dalam Edukasi Covid-19 di Media Sosial Youtube)},
		year={2022},
		url={https://eprints.umm.ac.id/97376/},
		abstract={Tirta Mandira Hudhi is one of the public figures, influencers in the social sector who during the COVID-19 pandemic began in 2020 who were popular in the eyes of netizens. In addition to using social media to sell and promote personal businesses, he is also campaigning about his efforts to disseminate health protocols during the Covid-19 pandemic. Dr. Tirta's distinctive style of language makes educational materials delivered to the public easy to accept, especially among millennials. The purpose of this research is to find out how dr. Tirta's Personal Branding Online is on Social Media in Covid-19 Education on Youtube Social Media using Discourse Analysis.
The research method used is a qualitative research method with interpretive descriptive type. The focus of the research is on the representation of Dr. Tirta as an influencer in the field of Health seen from 8 aspects of personal branding from the YouTube platform which Dr. Tirta became the main focus on the Covid-19 topic.
The results showed that Dr. Tirta had excellent branding and communication competence when practicing public communication and public speaking. He is also a good listener, especially when communicating with 'victims' or sources outside of public officials, or from academia. Covid-19 education should be delivered in the closest environment or community based because Indonesia is one of the top countries that use social media. Dr. Tirta has excellent branding and communication competence when practicing public communication and public speaking because of delivering messages related to Covid-19 education so that the delivery of health protocols to the public can be conveyed in detail and comprehensively so that Dr Tirta's branding as an influencer and observer in the field health is credible and trustworthy, especially in the elements of Specialization (The Law of Specialization) and Leadership (The Law of Leadership).}
		}