@thesis{thesis,
		author={Wardhani  Galuh Kusuma},
		title ={STRATEGI KOMUNIKASI PEMASARAN BERBASIS KONSEP THE CIRCULAR MODEL OF SOME MELALUI AKUN TIKTOK 
(Studi Deskriptif pada Pengelola akun @seserahan.ta)},
		year={2022},
		url={https://eprints.umm.ac.id/97603/},
		abstract={The use of social media is now a daily need for various groups. Especially for some people who need information, entertainment, education and even promotion. Currently, the use of social media, especially TikTok, is very helpful for various parties, such as business actors such as online shops. The presence of TikTok can be a bridge for business actors to potential consumers easily and effectively. With TikTok, it can expand the reach of potential consumers and the market of these business actors. Therefore, this study aims to find out how the marketing communication strategy is carried out by @Seserahan.ta using The Circular Model of Some (Share, Optimize, Manage, Engage) concept.
In this study, researchers used qualitative research methods with descriptive types. Researchers get data through two sources, namely primary and secondary, with primary sources through interviews and observations, while secondary sources through content and TikTok @Seserahan.ta. The results of the study show the marketing communication strategy of Seserahan.ta through The Circular Model of Some Concept which concludes that Seserahan.ta has not activated in a balanced way from 4 stages, namely Share, Optimize, Manage and Engage. However, with this imbalance, it turns out that the strategy carried out still gets a wide range of results related to product and sales.}
		}