@thesis{thesis,
		author={AnggaWati  Sulis},
		title ={PENGARUH KERAGAMAN PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL MEDIASI PADA TOKO CUSTOM POLOS TUREN KABUPATEN MALANG},
		year={2022},
		url={https://eprints.umm.ac.id/97723/},
		abstract={The purpose of this study was to analyze the effect of product diversity and price on consumer satisfaction through purchase decisions as a mediating variable. The population of this research is all consumers in the Custom Polos Turen Store. The sampling technique used was non-probability sampling with purposive sampling. The sample used is 105 respondents. Data obtained from the distribution of questionnaires via google form. The data analysis method uses a scale range and path analysis with the SPSS 25 program. The results of this study indicate that (1) product diversity has a significant effect on purchasing decisions. (2) Price has a significant effect on Purchase Decision. (3) Price has a significant effect on Consumer Satisfaction. (5) Consumer Satisfaction has a significant effect on Purchase Decisions. (6) Product Diversity has an effect on Consumer Satisfaction through Purchase Decisions as a mediation. (7) Price has an effect on Consumer Satisfaction through Purchase Decisions as a mediation}
		}