@thesis{thesis,
		author={APRILIYANI  SILVY DWI},
		title ={PENGARUH MEDIA SOSIAL DAN ELECTRONIK WORD OF MOUTH (WOM) 
TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO ROSE JEWELRY
METRO},
		year={2024},
		url={http://eprints.ummetro.ac.id/3147/},
		abstract={Increasingly tight market competition will indirectly affect a company's
efforts to maintain market share.  As time progresses, the business world also
develops, especially in the jewelry sector. The rapid development of the jewelry
business has made entrepreneurs compete to build a jewelry business. So
jewelry trends continue to rotate and change rapidly in the market. Moving amidst
the competition in the jewelry industry, of course Rose Jewelry needs effective
marketing so that the brand name can be heard and its existence is known to the
public.}
		}