@thesis{thesis,
		author={Maharani  Nicky Alystinur},
		title ={ANALISIS STRATEGI BRANDING PLC ATAU “Peken Lawas Candimulyo” DESA CANDIMULYO KECAMATAN DOLOPO KABUPATEN MADIUN DALAM  NILAI-NILAI BUDAYA JAWA},
		year={2023},
		url={http://eprints.umpo.ac.id/11100/},
		abstract={ABSTRACT
ANALYSIS OF PLC BRANDING STRATEGY OR ?Peken Lawas Candimulyo? CANDIMULYO VILLAGE, DOLOPO DISTRICT, MADIUN DISTRICT IN JAVANESE CULTURAL VALUES

Nicky Alystinur Maharani
19240766

This thesis is entitled Analysis of PLC Branding Strategy in Javanese Cultural Values. PLC or 'Peken Lawas Candimulyo' is a tourist spot in which there are elements of Javanese culture. The purpose of this research is to find out how the PLC branding strategy ''Peken Lawas Candimulyo'' is in Javanese cultural values. In this study, the research method that will be used by the author is a qualitative descriptive research method, which is a description of a method that aims to form a description or description of the state of an object regarding more specific and transparent insight. data collection techniques used in this study by observation, interviews and documentation. mix 11P theory as the basis of the author's knowledge in compiling this research. elements in the 11P mix theory consist of 1) Product, 2) Price, 3) Promotion, 4) Place, 5) People, 6) Public Relations, 7) Physical evidence, 8) Power, 9) Pressure, 10) Performance, and 11) Process. These 11 elements are things that need to be considered in a branding strategy. From the results of the research conducted by the authors, it can be concluded that the PLC branding strategy process is carried out by highlighting distinctive products and activities that are closely related to culture and traditional values. Besides that, innovation in the transaction system is an added value to create a positive perspective for visitors where this is the main goal of branding.
Keywords: Strategy, Branding, Culture}
		}