@thesis{thesis,
		author={Ma’ruf  Muhammad Imam and Misna  Andi and Rahim  Abd.},
		title ={ANALISI MARGIN PEMASARAN CABAI RAWIT DI KECAMATAN TOMBOLO PAO KABUPATEN GOWA},
		year={2018},
		url={http://eprints.unm.ac.id/11196/},
		abstract={This study was conducted to analyze various factors that influence the marketing 
margin of cayenne pepper in Tombolo Pao Subdistrict of Gowa District. This study is 
basically a descriptive and explanatory study. The population of this study included farmers 
cayenne pepper in Tombolo Pao Subdistrict of Gowa District; and marketing of cayenne 
pepper such as wholesalers, collecting sellers, and retailers. Samples were selected from the 
population using a snowball sampling technique.  

The result of this study showed that there were three marketing channels in Tombolo 
Pao Subdistrict of Gowa District; first, farmers to wholesalers prior to consumers; second, 
from farmers to collecting sellers to wholesalers to retailers before reaching the consumers; 
third, from farmers to collecting sellers to retailers and finally to the consumers.  

Key words : Cayenne Pepper, Marketing Margin}
		}