@thesis{thesis,
		author={RATIH ARDILLA    KUSUMAHSARI},
		title ={“REPRESENTASI AMBISI DALAM IKLAN A MILD” 
(Studi Semiotik Tentang Representasi Ambisi Pada Iklan A Mild 
Versi “Go A Head Cari Muka” di media billboard) },
		year={2012},
		url={http://eprints.upnjatim.ac.id/3594/},
		abstract={ 
The purpose of this research was to determine the representation of ambition in an 
advertising of A Mild has a positive meaning. It wants to show that the consumer can 
expressing positive ambition. 
Theory used in this study is printed advertising, billboard as the media, denotative 
and conotative meaning, ambition, representation, the meaning of colors and Charles S. 
Pierce?s semiotic models. 
The method  that used in this research is a qualitative descriptive method by using 
semiotic analysis. Data analysis in this research is descriptive method and contains words 
and picture. 
The data is analyzed by using sign concept and divided by three categories as icon, 
index, and symbol with triangle meaning concept. From the results of the meaning can be 
make a conclusion that icon, index and symbol has a relation. There is a representation of 
ambition from the conclusion such as facial expression to expressing the exsistence from an 
ambition and strenghten by ?Trying to look good? on the top right of the picture. }
		}