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@thesis{thesis,
author={Sukma Nonnatus},
title ={TINGKAT PENGETAHUAN MASYARAKAT TENTANG ISI
PESAN IKLAN DI TELEVISI
(Studi Deskriptif Tingkat Pengetahuan Masyarakat Surabaya
Tentang Isi Pesan Iklan Ades Versi “Langkah Kecil Memberikan
Perubahan†di Televisi)},
year={2012},
url={http://eprints.upnjatim.ac.id/4221/},
abstract={One commercial that exist today is advertising Ades, Ades latest ad tells
Ades steps to urge people to make changes to the crushing bottles of mineral
water is used. The aim of this research is to determine the level of public
knowledge about the content of the advertising message Surabaya Ades version of
"Small Steps Deliver Change" on television
The population in this study is people in Surabaya over the age of 17 years
and the sampling technique in this study is a non probability sampling method
with accidental sampling technique. Data collection for the study here using two
approaches, namely primary data and secondary data. The method of data analysis
in this study using a frequency table
Results obtained from the test results of the public knowledge of the
content of the advertising message Surabaya Ades version of "small steps make a
difference" is high.
Keyword : Level Of Public Knowladge, Adveritising}
}