@thesis{thesis,
		author={NANIK   ANDRIANI},
		title ={PERANCANGAN BRANDING SENTRA KERAJINAN TENUN 
IKAT BANDAR KIDUL KOTA KEDIRI SEBAGAI PUSAT 
WISATA BELANJA},
		year={2013},
		url={http://eprints.upnjatim.ac.id/4986/},
		abstract={Indonesia is a rich country, has a lot of natural beauty, cultural heritage 
and ethnic diversity. Including  tenun  ikat. But the community  knows  more about 
batik for the representative of the Indonesian culture than tenun ikat. Tenun ikat is 
a hand-made using traditional tools, commonly called ATBM (alat tenun bukan 
mesin). Almost all provinces and cities in Indonesia's cultural  has this  heritage, 
one of them are from East Java's Kediri. 
Craft tenun  ikat Kediri is hereditary inheritance from  their  ancestors of the 
craftsmen. Handicraft  tenun  ikat  Bandar Kidul  of Kediri was very  unpopular, one 
of the problems are the capital turnover stopped, so lot of craftsmen quit from this 
business. If it continues to remain will lead to the loss of cultural preservation,  so 
it need to be  branding to give value to  tenun  ikat Kediri and  the  cultural 
preservation will be saved.}
		}