@thesis{thesis,
		author={Prasditya P  Nadya},
		title ={PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN IKLAN
TERHADAP PROSES KEPUTUSAN PEMBELIAN PRODUK
(Studi Pada Konsumen Distro Zeroun Revoult Kota Kudus)},
		year={2020},
		url={http://eprints.unisbank.ac.id/id/eprint/7270/},
		abstract={Penelitian iini ibertujuan iuntuk imenguji idan imenganalisis ipengaruh ikualitas iproduk,
ipersepsi iharga idan iiklan iterhadap iproses ikeputusan ipembelian iproduk idistro
iZeroun iRevolt. Populasi ipenelitian iini iadalah ikonsumen iyang iberkunjung idi idistro
iZeroun iRevolt. iPengambilan isample idengan imenggunakan imetode ipurposive
isampling iyaitu ipengunjung iyang imembeli iproduk idistro iZeroun iRevolt. iJumlah
isample iyang idigunakan idalam ipenelitian iini isebanyak i100 iorang. iMetode
ipengambilan idata iprimer iyang idigunakan iadalah imetode ikuesioner. iRegresi ilinier
iberganda, idan iuji imodel.
Hasil ipenelitian imenunjukkan ibahwa ikualitas iproduk iberpengaruh ipositif idan
isignifikan iterhadap iproses ikeputusan ipembelian. iPersepsi iharga iberpengaruh
ipositif idan isignifikan iterhadap iproses ikeputusan ipembelian. iIklan iberpengaruh
ipositif itidak isignifikan iterhadap iproses ikeputusan ipembelian.
ABSTRACT
This istudy iaims ito itest iand ianalyze ithe ieffect iof iproduct iquality, iprice iperceptions
iand iadvertisements ion ithe ipurchasing idecision iprocess iof ithe iZeroun iRevolt
iproduct idistribution.
The ipopulation iof ithis istudy iis iconsumers ivisiting ithe iZeroun iRevolt idistribution.
iSampling iusing ia ipurposive isampling imethod, inamely ivisitors iwho ibuy iproducts
iZeroun iRevolt idistributions. iThe inumber iof isamples iused iin ithis istudy iwere i100
ipeople. iThe iprimary idata icollection imethod iused iwas ia iquestionnaire imethod.
iMultiple ilinear iregression, iand itest imodels.
The iresults ishowed ithat iproduct iquality ihad ia ipositive iand isignificant ieffect ion ithe
ipurchasing idecision iprocess. iPrice iperception ihas ia ipositive iand isignificant ieffect
ion ithe ibuying idecision iprocess. iAdvertising idoes inot ihave ia isignificant ipositive
ieffect ion ithe ibuying idecision iprocess.}
		}