A PHP Error was encountered
Severity: Warning
Message: fopen(/home/rama/public_html/application/cache/sessions/rama_session970a4d5i7q4srhaas5kk8g1sge0tvdu9): failed to open stream: No space left on device
Filename: drivers/Session_files_driver.php
Line Number: 174
Backtrace:
File: /home/rama/public_html/application/core/MY_Controller.php
Line: 8
Function: __construct
File: /home/rama/public_html/application/controllers/Document.php
Line: 6
Function: __construct
File: /home/rama/public_html/index.php
Line: 296
Function: require_once
@thesis{thesis,
author={Indriana Diah},
title ={PENGARUH BRAND IMAGE, INOVASI LAYANAN DAN PERSEPSI
HARGA TERHADAP PROSES KEPUTUSAN KONSUMEN
(STUDI PADA KONSUMEN GOJEK DI KOTA SEMARANG)},
year={2021},
url={http://eprints.unisbank.ac.id/id/eprint/8312/},
abstract={Tujuan dari penelitian ini adalah untuk menguji pengaruh brand image,
inovasi layanan dan persepsi harga terhadap proses keputusan konsumen gojek di
Kota Semarang. Populasi pada penelitian ini adalah seluruh konsumen gojek di
Kota Semarang. Sampel yang diambil sebanyak 100 responden. Data yang
digunakan adalah data primer. Data didapat langsung dari konsumen gojek di
Kota Semarang melalui metode kuesioner. Data primer tersebut diolah dan
dianalisis menggunakan SPSS V22. Pengujian dilakukan dengan menggunakan
deskripsi variabel statistik, uji validitas, uji reliabilitas, analisis regresi linier
berganda, uji koefisien determinasi, uji F dan uji hipotesis (uji t). Hasil penelitian
ini menunjukkan, bahwa brand image berpengaruh positif dan signifikan terhadap
proses keputusan konsumen gojek, inovasi layanan berpengaruh positif dan
signifikan terhadap proses keputusan konsumen gojek, persepsi harga
berpengaruh positif dan signifikan terhadap proses keputusan konsumen gojek.
The purpose of this study was to examine the effect of brand image,
service innovation and price perception on the gojek consumer decision process
in the City of Semarang. The population in this study were all Gojek consumers in
the city of Semarang. Samples were taken as many as 100 respondents. The data
used is primary data. Data were obtained directly from gojek consumers in the
city of Semarang through a questionnaire method. The primary data were
processed and analyzed using SPSS V22. Tests were carried out using statistical
variable descriptions, validity tests, reliability tests, multiple linier regression
analysis, coefficient of determination test, F test and hypothesis testing (t test).
The results of this study, indicate that brand image has a positive and significant
effect on the Gojek consumer decision process, service innovation has a positive
and significant impact on the Gojek consumer decision process, price perceptions
have a positive and significant impact on the Gojek consumer decision process.}
}