@thesis{thesis,
		author={JULIANI  HASRI},
		title ={THE IMPLICATURE OF PUBLIC ADVERTISEMENTS 
IN PALEMBANG},
		year={2022},
		url={http://repository.binadarma.ac.id/6888/},
		abstract={This research was a research that analyzed the types of implicature and students' 
understanding of implicature, in this study the researcher used public advertisements 
as objects. Implicature is one part of the study of pragmatics, implicature is an 
utterance that implies something different from what is actually said. Something 
"different" is the speaker's intention stated explicitly. In other words, implicature are 
hidden intentions, desires, or expressions of the heart. The objects of the research 
were 20 public advertisements and 20 students. The problems of this study were (1), 
what types of the implicature contain in the advertisements? (2), how many students 
understand the meaning of the advertisements?. The objectives of this study were to 
find out the types of the implicature of public advertisements , and to find out 
students? understanding on public advertisements . In conducting this research , the 
researcher used descriptive qualitative method , the researcher used implicature 
theory of H.P Grice to find the types of implicature . From 20 public advertisements 
analyzed , there were found 11 types of conventional implicature and 9 types of non?conventional implicature . therefor, the percentage of the finding could be concluded 
that the conventional implicature was dominant used by the government . The 
students? understanding of the implicature were dominant understand the meaning of 
advertisements. 
Keywords: Implicature, public advertisements, students? understanding}
		}