@thesis{thesis,
		author={Hermawan  Thaharia Malika},
		title ={Pengaruh Attractiveness, Self-Satisfaction, Peer Influence Pada Intention To Imitate Terhadap Purchase Intention (Studi Pada Celebrity Endorser Adidas Indonesia)},
		year={2017},
		url={http://repository.ibs.ac.id/601/},
		abstract={This study aims to identify and clarify the picture of the attractiveness,
self-satisfaction, peer influence, intention to imitate, and purchase intention. This
study explores the mediating role of customer intention to imitate. Identify and
analyze the effect of attractiveness, self-satisfaction, peer influence significantly
on intention to imitate in order to affect purchase intention.
Attractiveness, self-satsfaction, and peer influence were measured at the
time of intention to imitate which in turn will lead to a increase in purchase
intention. This study is classified as a survey with descriptive analysis method by
taking samples and questionnaire as the main data. The sample in this study is a
customer that followed Adidas Indonesia on instagram.
The sampling and analysis results using Structural Equation Modeling
(SEM) and the results will be summarized as follows: 1). Attractiveness has a
positive and significant effect on intention to imitate celebrity endorser Adidas
Indonesia on instagram. 2). Self-Satisfaction has a positive and significant effect
on intention to imitate celebrity endorser Adidas Indonesia on instagram. 3). Peer
influence has a positive and significant effect on intention to imitate celebrity
endorser Adidas Indonesia on instagram. 4). Intention to imitate celebrity
endorser on instagram has a positive and significant effect on purchase intention.
Keywords : Attractiveness, Self-Satisfaction, Peer Influence, Intention To Imitate, Purchase Intention, Celebrity Endorser.}
		}