@thesis{thesis,
		author={Putri  Rininta Widyani Kusumo},
		title ={Analisis Pengaruh Event Sponsorship Dan Advertising Terhadap Brand Image Produk Rokok Sampoerna A Mild},
		year={2014},
		url={http://repository.ibs.ac.id/767/},
		abstract={A lot of competitiors in the ciggarette industry are trying to compete to increase their Brand Image though creative methods. Marketing communication and its programs can help to increase a company or Brand Image. Event Sponsorship and Advertising are some of marketing communication?s programs. This research is focused to identify the impact of Event Sponsorship and Advertising of Sampoerna A Mild Brand Image. With cross-sectional method, questionnares were distributed to 100 respondents from Jakarta, Bogor, Depok, Tanggerang and Bekasi. Data were analyzed through regression, coefficient determination, samples T-Test and F-Test. T-test result showed that there is a positive relationship between Event Sponsorship, Advertising and Sampoerna A Mild Brand Image. But from the significance of the variable, showed that there is not significant effect between Event Sponsorship and Brand Image. F-Test result showed that Event Sponsorship and Advertising simultaneously effects Sampoerna A Mild Brand Image Keywords: Event Sponsorship, Advertising, Brand Image.}
		}