@thesis{thesis,
		author={JULI  RIYANTO},
		title ={Perancangan Media Promosi Instagram Sibata Festival Desa Kedungbenda Untuk Meningkatkan Awareness},
		year={2024},
		url={https://repository.ittelkom-pwt.ac.id/11441/},
		abstract={Social media has become an integral part of Indonesian people's lives, with its ease of use and the
variety of applications available. Instagram is used as a branding strategy to increase awareness
and make it easier for people to find out information. One of them is Instagram information media
for the Sibata Festival which cannot yet cover and reflect the identity of the bata festival. Instagram
as part of the Sibata Festival branding strategy functions to increase awareness and make it easier
for the public to find out about the Sibata Festival, so to design Instagram content that symbolizes
the Sibata Festival so that the public and visitors can more easily recognize the Sibata Festival in
Kedungbenda village, this design uses the method descriptive qualitative, with data collection
techniques in the form of observation, interviews, documentation, questionnaires and literature
studies. The results of the SWOT analysis are used as a basis for finding basic ideas in designing
Instagram. The design is carried out by considering the information, context and message that will
be conveyed through Instagram content. Instagram promotional media for the Sibata Festival
Kedungbenda Village will include attractive and relevant visuals with the festival theme, informative
content about the date, time, location and event, the use of appropriate hashtags to increase post
visibility, and engagement with users through comments, likes and direct message so that it is easily
recognized by the public.
Keywords: Social Media, Instagram, Creative placemaking, Culture}
		}