@thesis{thesis,
		author={Septevany  Elvira and Wendri  I Gusti Made and Wulanningsih  Gusti Agung Mirah Sri},
		title ={Marketing Strategy through Digital Platform to Increase Sales of Wedding Package at Sthala, a Tribute Portfolio Hotel, Ubud Bali},
		year={2023},
		url={http://repository.pnb.ac.id/6999/},
		abstract={This research determines the internal factors and external factors of the marketing strategy and finds out how the marketing strategy through digital platforms increases sales of wedding packages at Sthala, a Tribute Portfolio Hotel, Ubud Bali. The data collection method used in this research are observations, focus group discussions with 10 employees at Sthala, a Tribute Portfolio Hotel, Ubud Bali,  documentations, and analyzed using SWOT analysis. The results showed that Sthala, a Tribute Portfolio Hotel, Ubud Bali has 8 (eight) strengths, 5 (five) weaknesses, 8 (eight) opportunities, and 6 (six) threats. The results also show that Sthala, a Tribute Portfolio Hotel, Ubud Bali, obtained an IFAS score of 2.99 and an EFAS score of 2.72. Based on this score, the position of Sthala, a Tribute Portfolio Hotel, Ubud Bali in the Internal External Matrix is in cell V which means growth and stable. In this position, the strategy that can be used to increase sales of wedding packages are any strategy that prevents loss of sales and revenue.}
		}