@thesis{thesis,
		author={Malihatun  Siti},
		title ={JUDUL SKRIPSI},
		year={2021},
		url={http://repository.stei.ac.id/6012/},
		abstract={Penelitian ini bertujuan untuk mengetahui persepsi harga, kualitas produk
dan citra merek terhadap keputusan pembelian konsumen pada produk Rice
Cooker Miyako di Carrefour Taman Mini. Populasi dalam penelitian ini adalah
Konsumen Pada Produk Rice Cooker Miyako di Carrefour Taman Mini.
Pengambilan sampel menggunakan metode purposive sampling sebanyak 35
responden dengan cara menyebarkan kuesioner. Penelitian ini menggunakan
perhitungan komputer dengan program SPSS (Statistical Program For Social
Scienced) versi 26.
Hasil pembahasan dapat disimpulkan bahwa: (1). Secara parsial persepsi
harga berpengaruh signifikan terhadap keputusan pembelian Rice Cooker
Miyako di Carrefour Taman Mini. (2). Secara parsial kualitas produk
berpengaruh signifikan terhadap keputusan pembelian Rice Cooker Miyako di
Carrefour Taman Mini. (3). Secara parsial citra merek berpengaruh signifikan
terhadap keputusan pembelian Rice Cooker Miyako di Carrefour Taman Mini.
(4). Secara simultan persepsi harga, kualitas produk, dan citra merek berpengaruh
signifikan terhadap keputusan pembelian Rice Cooker Miyako di Carrefour
Taman Mini.

This study aims to determine the perception of price, product quality and
brand image on consumer purchasing decisions on Miyako Rice Cooker products
at Carrefour Taman Mini. The population in this study were consumers of
Miyako's Rice Cooker Products at Carrefour Taman Mini. Sampling using
purposive sampling method as many as 35 respondents by distributing
questionnaires. This study uses computer calculations with SPSS (Statistical
Program For Social Scienced) version 26.
The results of the discussion can be concluded that: (1). Partially, price
perception has a significant effect on purchasing decisions for Miyako Rice
Cooker at Carrefour Taman Mini. (2). Partially, product quality has a significant
effect on purchasing decisions for Miyako Rice Cooker at Carrefour Taman Mini.
(3). Partially, brand image has a significant effect on purchasing decisions for
Rice Cooker Miyako at Carrefour Taman Mini. (4). Simultaneously perceived
price, product quality, and brand image have a significant effect on purchasing
decisions for Miyako Rice Cooker at Carrefour Taman Mini.}
		}