@thesis{thesis,
		author={Lesmana  Aditya},
		title ={PENGARUH BRAND AWARENESS, WORD OF MOUTH DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG},
		year={2019},
		url={http://repository.stei.ac.id/6587/},
		abstract={ABSTRAK
Penelitian ini bertujuan untuk menguji apakah terdapat pengaruh positif dan signifikan antara brand awareness, word of mouth dan gaya hidup terhadap keputusan pembelian smartphone Samsung pada Sinar Shop Pulojahe Jakarta Timur.
Penelitian ini menggunakan jenis penelitian kuantitatif yang diukur menggunakan Koefisien Determinasi dengan SPSS 25.00 dengan pengujian hipotesis menggunakan uji t. Teknik pengumpulan data menggunakan metode survey dengan pengamatan langsung dan menyebar kuesioner kepada 93 responden.
Hasil penelitian membuktikan bahwa: Brand Awareness secara 
parsial berpengaruh terhadap keputusan membeli smartphone Samsung; Word of Mouth secara parsial berpengaruh terhadap keputusan membeli smartphone Samsung; Gaya Hidup secara parsial berpengaruh terhadap keputusan membeli smartphone Samsung; dan Secara simultan antara brand awareness, word of mouth dan gaya hidup berpengaruh terhadap keputusan membeli smartphone Samsung.

Kata Kunci : Brand Awareness , Word of Mouth , Gaya Hidup , 
Keputusan Pembelian

ABSTRACT
This study aims to examine whether there is a positive and 
significant influence between brand awareness, word of mouth and lifestyle on the decision to purchase Samsung smartphones at Sinar Shop Pulojahe East Jakarta.
This research uses quantitative research type that is measured using the coefficient of determination with SPSS 25.00 with hypothesis testing using t test. Data collection techniques using survey methods with direct observation and distributing questionnaires to 93 respondents.
The research proves that: Brand Awareness partially has a effect on the decision to buy a Samsung smartphone; Word of Mouth partially has a effect on the decision to buy a Samsung smartphone; Lifestyle has a partially positive effect on the decision to buy a Samsung smartphone; and 
Simultaneously between brand awareness, word of mouth, and lifestyle has a positive effect on the decision to buy a Samsung smartphone.
Keywords : Brand Awareness , Word of Mouth , Lifestyle , Purchase  Decisions}
		}