@thesis{thesis,
		author={Aprilyanti  Rosdiana},
		title ={PENGARUH MEDSOS INSTAGRAM, PERSEPSI HARGA 
DAN KUALITAS PRODUK TERHADAP KEPUTUSAN 
PEMBELIAN ONLINE ALAT MUSIK 
(Studi Kasus pada PT. Citra Intirama, Grogol Jakarta)},
		year={2019},
		url={http://repository.stei.ac.id/6649/},
		abstract={bstract 
This study aims to determine the effect of Instagram social media, price 
perceptions and product quality on online purchasing decisions of musical 
instruments (Case Study at PT. Citra Intirama, Grogol Jakarta) 
The strategy used in this study is a quantitative associative research strategy 
and the research method used is a survey. The population in this study were 
all buyers of musical instruments at PT. Citra Intirama, Grogol Jakarta. 
Sampling is done by the Moe formula where 100 samples are obtained by 
customers. 
Based on the results and discussion shows there is a significant influence of 
Instagram social media on online purchasing decisions of musical instruments 
at PT. Citra Intirama, Grogol Jakarta, where the P-value of variable X1 
obtained is 0,000 smaller than the real level or 0,000 <0.05; there is a 
significant influence of price perception on online purchasing decisions of 
musical instruments at PT. Citra Intirama, Grogol Jakarta where the P-value 
of variable X2 of 0,000 is smaller than the real level or 0,000 <0.05; there is 
a significant influence of product quality on online purchasing decisions of 
musical instruments at PT. Citra Intirama, Grogol Jakarta where the X3 
variable P-value of 0.005 is smaller than the real level or 0.005 <0.05; there 
is a significant influence of Instagram social media, price perception and 
product quality on online purchasing decisions of musical instruments at PT. 
Citra Intirama, Grogol Jakarta where Significance F of 0,000 is smaller than 
the real level or 0,000 <0.05..
Keywords: Instagram Social Media, Price Perception, Product Quality, 
 Purchasing Decisions}
		}