@thesis{thesis,
		author={.  GUNISTYO},
		title ={MEMBANGUN KINERJA PEMASARAN MELALUI KLONING PRODUK 
BERBASIS PESANAN PADA INDUSTRI KECIL LOGAM  
DI KABUPATEN TEGAL},
		year={2017},
		url={https://repository.stiesia.ac.id/id/eprint/2160/},
		abstract={This  study  is  aimed  at  testing  1)  The  influence  of  organizational  learning  on 
marketing  performance.  2)  The  influence  of  organizational  learning  on 
organizational  capabilities.  3)  The  influence  of  organizational  capabilities  on 
competitive  advantage.  4)  Effect  of  competitive  advantage  on  marketing 
performance.  5)  The  significance  of  the  order-based  product  cloning  capability 
variable mediates the effect of organizational learning on marketing performance. 
6) The significance of the order-based product cloning capability variable mediates 
the effect of organizational capabilities on competitive advantage. 
 
The population of this study is all 2688 business units of the small industry in metal at Tegal Region used job orders of marketing system with 270 respondents as the samples taking by using Slovin formula. 
 
By  using  SEM  (Structural  Equation  Modelling)  analysis  tool  with  AMOS  22 program, the study results reveal that 5 (six) proposed hypotheses are accepted. 
 
Keywords  :  Organizational  learning,  Organizational  capabilities,    Marketing performance, Competitive advantage, The order-based product cloning capability}
		}