@thesis{thesis,
		author={Michelle  Michelle},
		title ={PENGEMBANGAN MODEL LOYALTY PROGRAM UNTUK HOTEL DI KOTA BANDUNG},
		year={2021},
		url={http://repository.stp-bandung.ac.id/321/},
		abstract={The pandemic has caused a decrease in income for the hotel industry and 
has affected the highest regional income from hotel industry taxes, especially in 
Bandung. Based on the law to improve the tourism condition, marketing activities 
using modern technology is needed.
 This research is an improvement plan for modern marketing techniques using 
loyalty programs for the hotel in Bandung with qualitative descriptive as the 
research method. This method is using to find the differences between some hotel 
loyalty programs by interview and literature study based on analyzing the loyalty 
program model, consumer loyalty, and marketing strategy to get an ideal hotel 
loyalty program model in Bandung.
Keywords: Loyalty Program, Consumer Loyalty, Marketing Strategy.}
		}