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@thesis{thesis,
author={Ilhamsyah Rido},
title ={Analisis Bauran Pemasaran Eceran (Ritel) Terhadap Kepuasan Konsumen Pada Swalayan Muslim Madani Di Pekanbaru},
year={2021},
url={https://repository.uir.ac.id/10650/},
abstract={This study aims to determine and analyze the retail marketing mix on consumer satisfaction at Muslim Madani supermarkets in Pekanbaru. This research is a quantitative research with survey method. The population in this study were the consumers of the Muslim Madani supermarket in Pekanbaru. The sampling technique used accidental sampling with a total sample of 100 people. Types and sources of data using primary and secondary data. The data collection technique uses a questionnaire that has been tested for validity and reliability. The results of this study indicate that the variables of product, price, promotion and location have a significant positive effect on satisfaction at the Pekanbaru Madani Muslim Supermarket. To test simultaneously the retail marketing mix variables together have a positive and significant effect on satisfaction at the Pekanbaru Madani Muslim Supermarket.}
}