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@thesis{thesis,
author={Fanny Lie and Lydia Ari and Marliana },
title ={Pengaruh omni-channel integration quality terhadap omni-channel perceived value, customer satisfaction dan customer loyalty pada Sephora di Surabaya},
year={2019},
url={http://repository.ukwms.ac.id/id/eprint/20805/},
abstract={Penelitian ini bertujuan untuk menganalisis pengaruh Omni-channel Integration Quality terhadap Customer Loyalty melalui Omni-channel Perceived Value dan Customer Satisfaction pada Sephora di Surabaya. Penelitian ini menggunakan metode kuantitatif dan data yang digunakan dalam penelitian ini adalah data primer. Jumlah sampel yang digunakan dalam penelitian ini adalah sebanyak 180 responden dengan teknik penyampelan nonprobability sampling menggunakan puposive sampling. Teknik analisis yang digunakan adalah analisis SEM dengan bantuan program LISREL.
Hasil penelitian ini menunjukkan bahwa Omni-channel Integration Quality tidak signifikan terhadap Omni-channel Perceived Value, Omni-channel Integration Quality signifikan terhadap Customer Satisfaction, Omni-channel Perceived Value signifikan terhadap Customer Satisfaction, Omni-channel Integration Quality tidak signifikan terhadap Customer Loyalty, Omni-channel Perceived Value signifikan terhadap Customer Loyalty, Customer Satisfaction signifikan terhadap Customer Loyalty.}
}