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@thesis{thesis,
author={Dominicus Wahyu and Joseph Fernando and Marliana },
title ={The effect of service quality on purchasing decision
with brand trust as a mediating variable in Toyota
Surabaya},
year={2021},
url={http://repository.ukwms.ac.id/id/eprint/24947/},
abstract={Competition between businesses that is growing very tight demands the
company to maintain Service Quality and Brand Trust in a way have a good Brand
Trust inthe eyes of customers so that they can compete in the competition global
business today. This research is a quantitative research by using a questionnaire
method that is distributed via google form. The sample of this research is 132
respondents who use Toyota products in Surabaya. This research is analyzed using
multiple linear regression data analysis techniques and provides significant results
Service Quality% Brand Trust in Purchasing Decisions, but in mediation of Brand
Trust on Purchasing Decisions, the results are not significant In the results of this
study, the advice given to the Toyota company It is hoped that Toyota can provide
an increase in Service quality and Brand Trust, therefore can increasing Purchasing
Decision.}
}