@thesis{thesis, author={Sandi Nabika}, title ={Pengaruh Pendapatan Nasabah Terhadap Minat Investasi Emas Pada PT Pegadaian Cabang Kota Palopo}, year={2022}, url={http://repository.umpalopo.ac.id/2999/}, abstract={This study aims to determine the effect of customer income on gold investment interest at PT. Pawnshop Palopo City Branch. The data collection method used is the direct distribution of questionnaires which are distributed directly to customers at PT. Pawnshop Palopo City Branch. The population in this study were all customers of PT. Pawnshop Palopo City Branch and the determination of the sample using the slovin formula technique with a total sample of 32 respondents. The data analysis technique used is simple linear regression analysis. Based on the results of simple linear regression analysis, it shows that customer income has a positive and significant effect on gold investment interest. Keywords: Income, Investment, Gold} }