@thesis{thesis,
		author={Syafrotul Munada  Ina},
		title ={The Effect of Service Quality and Price on Customer Satisfaction at Clarice 
Beauty Clinic in Jombang City},
		year={2024},
		url={http://repository.undar.ac.id/id/eprint/697/},
		abstract={This study aims to analyze the effect of service quality and price on 
customer satisfaction at Clarice Beauty Clinic in Jombang City. The research 
method used is a quantitative method with a survey approach. Data were collected 
through questionnaires distributed to 100 randomly selected Clarice Beauty Clinic 
customers. The independent variables in this study are service quality and price, 
while the dependent variable is customer satisfaction. Data analysis was carried 
out using multiple linear regression.
The results showed that service quality and price have a positive and 
significant influence on customer satisfaction. Service quality has a more 
dominant influence than price on customer satisfaction. This shows that customers 
value good service quality even though the price offered is relatively high. Based 
on these findings, Clarice Beauty Clinic is advised to continue to improve service 
quality and consider competitive pricing to increase customer satisfaction.
Keywords: Service Quality, Price, Beauty Clinic, Jombang}
		}