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@thesis{thesis,
author={Anggraini Dinda},
title ={PENGARUH HARGA, INOVASI PRODUK DAN KUALITAS PRODUK TERHADAP
KEPUTUSAN PEMBELIAN PADA IKM KERAJINAN LOGAM
DI KECAMATAN CITEUREUP KABUPATEN BOGOR
(Studi Pada CV. Wasilah Agung Prakarsa)},
year={2021},
url={http://repository.unida.ac.id/1952/},
abstract={PENGARUH HARGA, INOVASI PRODUK DAN KUALITAS PRODUK TERHADAP
KEPUTUSAN PEMBELIAN PADA IKM KERAJINAN LOGAM
DI KECAMATAN CITEUREUP KABUPATEN BOGOR
(Studi Pada CV. Wasilah Agung Prakarsa)
THE EFFECT OF PRICE, PRODUCT INNOVATION AND PRODUCT QUALITY ON
PURCHASE DECISIONS
ABSTRAK
The purchase decision is an important thing that will affect the achievement of company
goals. Price, product innovation and product quality are things that affect consumer
purchasing decisions, so it is appropriate for companies to pay attention to this so that
consumers are interested in making purchases so that company goals will be achieved. This
study aims to determine the effect of price, product innovation, and product quality on
purchasing decisions. The method used is multiple linear regression analysis. The sampling
technique in this study is saturated sampling. The sample used is all consumers who are
resellers totaling 100 people. The results showed that simultaneously and partially the
variables of price, product innovation, and product quality had a positive and significant
effect on purchasing decisions at CV. Wasilah Agung Prakarsa.
Keywords: Price, Product Innovation, Product Quality, Purchase Decision}
}