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@thesis{thesis,
author={Sutanto Martina Presillia},
title ={FORMULASI STRATEGI BERSAING APOTEK ALAM
SEHAT SEMARANG},
year={2018},
url={http://repository.unika.ac.id/17747/},
abstract={Alam Sehat Pharmacy is one of the pharmacies located in Central Semarang area. Despite
having a less strategic location, Alam Sehat pharmacy could continue to survive for 16 years.
However, the pharmacy’s gross revenues over the past one and half year tend to decrease. This
study aimed to formulate competitive strategies for Alam Sehat Pharmacy Semarang. The
research data was obtained through in-depth interview with pharmacy manager, purchasing
head, head of operations, and three employees of the pharmacy. The study was conducted by
analyzing the external and internal environment of Alam Sehat Pharmacy, IE matrix analysis,
and making QSPM matrix. The results showed that the right competitive strategy used by Alam
Sehat Pharmacy was market development strategy. Promotion through social media and
nameplate installation needed to be done by Alam Sehat Pharmacy in order to be better known
by the public. In addition, a computerized system was also required for the supply of goods and
improvement of service quality of Alam Sehat Pharmacy.
Keywords: competitive strategy, IFE, EFE, IE Matrix, QSPM Matrix}
}