@thesis{thesis,
		author={Salman Rizki  Alfansyuri},
		title ={MYTH INTERPRETATION ABOUT MASCULINITY IN GILLETTE’S SHORT FILM “WE BELIEVE: THE BEST MEN CAN BE”, A SEMIOTIC STUDY},
		year={2020},
		url={http://repository.unsada.ac.id/2056/},
		abstract={This term paper discusses myth interpretation and its relation to
masculinity in Gillette?s ?We Believe: The Best Men Can Be? advertisement
using semiotic theories from Roland Barthes which is the denotation, connotation,
and myth. This research focuses on answering two formulations of problems as
follows: 1) the interpretation of the myths found in the ?We Believe: The Best
Men Can Be? short film and 2) the interpretation of the myths found in the ?We
Believe: The Best Men Can Be? short film. Different studies on theory are used in
the research. First, Barthes? theory deals with connotation, denotation, and myths.
Second, Raewyn Connell?s theory about hegemonic masculinity. Furthermore,
this research uses a qualitative approach through analyzing the myth that appears
in Gillette's advertisement. The results of the analysis show the myth that appears
in Gillette?s ?We Believe: The Best Men Can Be? advertisement have a relation to
masculinity in American culture.}
		}