@thesis{thesis,
		author={Ratu Mas Balqis  Jenisa},
		title ={REVEALING MEANING OF CHILDISH GAMBINO’S MUSIC
VIDEO “THIS IS AMERICA” (A SEMIOTIC STUDY)},
		year={2021},
		url={http://repository.unsada.ac.id/3146/},
		abstract={This term-paper is about revealing meaning of Childish Gambino's Music Video ?This Is America?.
This research focuses on answering two formulation of the problems as follows: 1) Signifier and
signified in Childish Gambino's music video "This Is America" and 2) revealing the hidden meanings
in Childish Gambino's music video "This Is America". The results of the research show that there are
112 signs contained in the music video. There are 56 signifier and 56 signified from all scenes in the
music video. One of the examples is skin color. In ?This Is America? music video, black skin has a
signifier as African-American skin color and has a signified that is identity or minority. These signifier
and signified have a hidden meaning, namely racism. The conclusion of this research is the sign that
has a hidden meaning from the music video has positive and negative sides. On the positive side, this
video shows the beauty of African-American culture such as the Gwara-Gwara dance. On the negative
side, this video clearly shows scenes of gun violence, racial discrimination, white people power, police
brutality against black people in America.}
		}