@thesis{thesis, author={Andara Urfa Humaira .}, title ={PESAN KAMPANYE VAKSINASI DAN PERILAKU PENCEGAHAN COVID-19 MASYARAKAT DKI JAKARTA}, year={2021}, url={http://repository.upnvj.ac.id/12088/}, abstract={Background the number of positive cases of Covid-19 in Indonesia is increasing every day. Since one year of its arrival, the positive number of Covid-19 in Indonesia has a cumulative number of 1.4 million cases. The Ministry of Health is trying to control Covid-19 by creating herd immunity which can be realized by preventing Covid-19 behavior through vaccination and disciplined health protocols. The purpose of this study was to measure the effect of the vaccination campaign message in changing behavior of Covid-19 prevention for the citizen of DKI Jakarta. The theory used is the Ostergaard Campaign Model. The method used is a quantitative method with the type of explanative research. The location of this research is people aged 22-25 years in DKI Jakarta. The population in this study was 784,252 using a purposive sampling technique of 100 respondents. The results of the study showed that there was an effect of 62.1% of the vaccination campaign message on the Covid-19 prevention behavior of the citizen of DKI Jakarta.} }