@thesis{thesis,
		author={Sondy Arlizal  .},
		title ={PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN INDOMIE},
		year={2021},
		url={http://repository.upnvj.ac.id/13362/},
		abstract={The purpose of this study is to prove that there is an influence of brand image on purchasing decisions and product quality on purchasing decisions. This research is a quantitative research with primary data sources. Respondents of this study were Indomie consumers who lived in DKI Jakarta as many as 100 people using purposive sampling technique as a sampling technique. The data analysis technique used is descriptive and inferential data analysis techniques. Based on the results of data processing through t-statistics on Smart PLS, the results of this study are that brand image has a significant effect on purchasing decisions, with a path coefficient value of 0.463. While product quality has a significant effect on purchasing decisions with a path coefficient value of 0.476.
Keywords : Purchasing Decision, Brand Image, Product Quality, Indomie}
		}